Case Study: Clinique Australia achieves 8.7X return on ad spend with Instagram branded content ads

Clinique - Customer Case Study

Clinique Australia, the prestige skincare brand, launched Clinique iD for Imperfections and needed to boost brand awareness and online sales by creating authentic social content that resonated with its target audience.

Working with Facebook Marketing Partner Vamp, Clinique enlisted 10 beauty and lifestyle creators to share honest reviews and ran mobile‑optimized Instagram branded content photo ads across Australia (ages 16–65). The campaign delivered an 8.7X return on ad spend, a 54% lower cost per purchase versus the brand’s usual photo ads, and a 1.8X higher ROAS compared to that benchmark.

Clinique

Corinne Duffy

National Marketing and Communications Manager