Case Study: Nestlé Ice Cream achieves 5.5M reach and stronger engagement with Instagram

Nestlé - Customer Case Study

La Cremeria, Nestlé’s fun, trend-driven ice cream brand, needed fresh, highly entertaining content to bring unique ideas to life and connect with Malaysians aged 15–40. The challenge was to reach a highly engaged audience in an authentic way that matched the brand’s playful identity.

The brand partnered with popular Malay celebrities to produce TV‑style videos that doubled as branded content on Instagram, then amplified those posts with paid branded-content ads and an early market partnership with laicecream.my. Working with agency Zenith and using budget optimisation plus reach-and-frequency targeting, the campaign reached 5.5 million people and delivered multi‑point lifts in key metrics, driving strong engagement and measurable results.

Nestlé

Kenneth NG

Senior Brand Manager