Case Study: StyleShare achieves 27% increase in return on ad spend with Instagram branded content ads

StyleShare - Customer Case Study

StyleShare is a South Korean fashion and beauty community and ecommerce marketplace with over six million users. To boost a joint winter collection promotion for its in-house label US by StyleShare and partner brand Toii, the company needed a cost‑effective way to increase sales and reach new shoppers.

StyleShare ran its first Instagram branded content campaign, partnering with fashion creators via Facebook Marketing Partner Vamp to produce Feed and Stories assets marked “Paid partnership with StyleShare,” and used automatic placements across Facebook and Audience Network. Over nine days in December 2019 the campaign delivered a 27% increase in return on ad spend, 31% lower cost per purchase, 42% more people reached and 17% lower cost per add‑to‑cart.

StyleShare

Heejae Lim

Team Lead, Channel Marketing