Case Study: Daosin boosts ad recall by 6 points with Instagram Reels ads

Daosin - Customer Case Study

Stada Consumer Health Deutschland, a German consumer‑health company with more than 125 years of history, set out to raise awareness and consideration for Daosin, its food‑allergy treatment, among people with food intolerances.

They tested vertical Instagram Reels ads (created by alles‑essen) with a clear call to action, running from March 15–April 24 and targeting people seeking allergy solutions. The campaign reached 2.3 million people and delivered a 6‑point increase in ad recall and a 3.5‑point increase in brand awareness versus business as usual.

Daosin

Laura Haller

Product Manager