Case Study: Samsung achieves a 6.7-point lift in ad recall with Instagram Reels

Samsung - Customer Case Study

Samsung Saudi Arabia aimed to drive excitement and engagement for its flagship Galaxy S21, especially among Gen Z (18–24), and to grow interaction with its #withGalaxy hashtag. The challenge was to boost brand awareness, ad recall and consideration in a crowded mobile market.

Samsung ran a series of Instagram Reels ads featuring short, full‑screen vertical behind‑the‑scenes videos from a Galaxy S21 photoshoot that used creative storytelling to highlight product features. The campaign lifted ad recall by 6.7 points (6.9 points among 18–24s), increased consideration by 3 points and raised ad awareness by 3.8 points.

Samsung

Anas Charif

Head of Corporate Marketing