Case Study: Sparkle In Pink achieves a 9% boost in monthly sales and 6x lower cost per acquisition with Instagram

Sparkle In Pink - Customer Case Study

Sparkle in Pink, a Utah-based children's fashion retailer founded in 2011 by Diane and Quynn Larsen, set out to boost customer acquisition and online sales for its high-fashion kids’ clothing. The challenge was driving qualified traffic to product pages and converting visitors into buyers while maintaining efficient ad spend.

They created Instagram video adverts using Facebook’s slideshow tool—longer, no-fade videos with sharp copy and a “Shop Now” call-to-action—targeting four audience segments and directing people to new arrivals on the home page. The campaign delivered a 9% lift in total monthly sales, acquisition costs of just $1–$3 (about six times cheaper than other social channels), strong ROAS, and prompted the brand to increase its ad budget.

Sparkle In Pink

Quynn Larsen

Chief Executive Officer