Case Study: HUGO BOSS achieves a 6.4-point UK favourability lift with Instagram Live and Reels

HUGO BOSS - Customer Case Study

BOSS, the premium lifestyle fashion brand, needed a modern, social‑centric way to launch its latest collection at Milan Fashion Week and boost emotional engagement and brand favourability in key markets. The brief was to put entertainment and mobile‑first interaction at the heart of the campaign while showcasing the collection to a fashion‑focused audience.

BOSS partnered with Facebook to produce emotive, shoppable mobile content and ran Instagram Live plus Reels ads to cover the September 23, 2021 runway launch. The approach drove strong emotional brand engagement and lifted brand favourability in the UK by 6.4 points.

HUGO BOSS

Miah Sullivan

Senior Vice President Global Marketing and Brand Communications