Case Study: Panasonic achieves 2x more purchases with Instagram

Panasonic - Customer Case Study

Panasonic Japan, a century‑old home‑appliance maker, launched its new Bistro toaster oven into the growing luxury toaster‑oven category and aimed to maximise consideration and sales for the product through a targeted marketing push.

They ran a multi‑phased, full‑funnel Instagram campaign informed by consumer insights, using machine‑learning creative scoring and dynamic creative optimisation to test, prioritise and sequence top creatives across awareness, consideration and conversion stages—resulting in 2× more purchases versus a prior product launch, a 16‑point lift in ad recall and a 4.2‑point lift in message recall.

Panasonic

Hiromichi Tomioka

Communication Group Media Strategy Chief, Consumer Marketing Division (Japan)