Case Study: Too Faced achieves 2.7x increase in website conversions with Instagram

Too Faced - Customer Case Study

Too Faced, an international, cruelty‑free cosmetics brand inspired by Parisian glamour, aimed to build awareness for its new Chocolate Bon Bons eyeshadow palette and boost website conversions. The challenge was to reach as many potential customers as possible across Instagram and Facebook and drive more sales from those impressions.

Too Faced ran a two‑phase campaign—separate video adverts on Instagram and Facebook followed by a carousel campaign with “Shop Now” CTAs and Lookalike Audience targeting—linking prospects directly to product pages. The effort delivered strong results: 2.7× increase in website conversions, a 15% rise in clicks, 57% more engagement actions, 100% Instagram video completion versus 65% on Facebook, and a 20% lift in sales of the Chocolate Bar Palette series.

Too Faced

Krysta Brown

Senior Manager of Digital Marketing