Case Study: Caesars Entertainment Corporation achieves 12.9x return on advertising spend and 8x more efficient cost-per-conversion with Instagram

Caesars Entertainment Corp - Customer Case Study

Caesars Entertainment, the casino and resort giant with roots back to 1937 and nearly 50 properties worldwide, needed a cost-effective way to drive online bookings across nine Las Vegas properties. The challenge was increasing high-quality traffic and conversions while improving return on ad spend.

Caesars partnered with CitizenNet and Instagram, using promoted posts in Instagram and Facebook feeds, audience modeling to find likely bookers, relevant creative, and automated bid optimization. The campaign scaled Instagram activity and delivered strong results: 12.9x return on ad spend, an 8x more efficient cost-per-conversion versus other channels, and 2x the return-on-investment target.

Caesars Entertainment Corporation

Dwight Pirtle

Internet Marketing Manager