Case Study: Yanadoo achieves a 35% increase in click-to-purchase rate and lower cost-per-purchase with Instagram branded content ads

Yanadoo - Customer Case Study

Yanadoo is a leading South Korean online English education company with 1.3 million students, offering 10-minute classes and one-on-one mentoring. Facing the need for a more cost-effective way to reach people who felt they didn’t have time to study, Yanadoo sought a new ad strategy to drive online sales and student acquisition.

They partnered with four influencers for a branded-content Instagram campaign centered on “Only 10 minutes a day,” running influencers’ link ads alongside Yanadoo’s own creatives across Facebook, Instagram and Audience Network with automatic placements and campaign budget optimization. The campaign reduced cost per purchase by 20%, lowered cost per level test completion by 24%, increased click-to-purchase rate by 35%, and lifted click-through rate by 1.5%.

Yanadoo

Jonghwa Kim

SP, Marketing Team