Case Study: Little Mistress achieves a 94% Black Friday sales increase with Instagram

Little Mistress - Customer Case Study

Little Mistress is a luxury women’s fashion label that turns catwalk trends into accessible occasionwear, selling through its own stores, retail partners and its website. For its “Party Guilt Free” holiday campaign the brand needed to reach social fashionistas and drive awareness, engagement and website traffic during the Black Friday period.

Working with Visualsoft, Little Mistress ran Instagram Stories ads that used polling stickers to ask quick style questions, encouraging viewers to vote and swipe up to shop. The interactive ads reached 2.8 million people, drove a 24% lift in add-to-cart conversions versus a basic ad, and helped deliver a 94% increase in Black Friday sales year-over-year.

Little Mistress

Fabio Cancemi

Head Of Ecommerce And Digital Marketing