Case Study: STARZ achieves a 6-point lift in awareness and reaches 73% of its target audience with Instagram

STARZ - Customer Case Study

STARZ, a U.S. premium subscription network known for hit films and original series like Outlander, needed to drive tune‑in for the Season 2 premiere after more than a year off air. The challenge was to re‑engage passionate book and series fans while also convincing viewers unfamiliar with the show to watch the live telecast.

STARZ ran a one‑day, high‑impact Instagram campaign of short videos and image posts that teased key dramatic and romantic moments, using precise targeting and high frequency to reach core fans and broader audiences. The effort reached 73% of the target audience and produced a 6‑point lift in awareness and a 4‑point lift in ad recall, helping drive the premiere’s exceptional viewership.

Starz

David Muehl

Executive Director Of Digital Marketing