Case Study: Streetbees achieves 16X increase in app installs with Instagram Stories templates

Streetbees - Customer Case Study

Streetbees is a consumer‑insights app used by more than 2.5 million “bees” in 160+ countries to share photos, videos and answers that help brands understand daily behavior. The company’s challenge was to create eye‑catching Instagram Stories ads that would boost app installs without investing significant additional creative resources.

Streetbees applied Instagram Stories templates to convert still images into native‑feeling video ads with imagery, text overlays and simple motion. The approach produced a 16X increase in app installs, delivered 655 incremental installs and cut cost per incremental install by 29%, prompting the team to scale Story video creative.

Streetbees

Viktor Zaveskin

Head Of Network And Growth