Case Study: Volvo achieves 8.7 million in-market shoppers reached and 17.5% full-video views with Instagram

Volvo - Customer Case Study

Volvo Cars USA wanted a bold, mobile-first way to let potential buyers experience the XC60 without leaving Instagram, challenging creative and platform teams to invent an engaging, social test‑drive format.

Instagram, Creative Shop and agency Grey built the "Thumb Drive" interactive Instagram campaign that let users virtually tour the XC60 through NYC; it reached 8.7 million in‑market shoppers, 17.5% of viewers watched the full videos, and the format is being adopted in other Volvo markets.

Volvo

John Militello

Director Of Marketing