Case Study: DEINHANDY boosts brand awareness by 4.7 points and cuts cost per incremental reach 70% with Instagram Stories

DeinHandy - Customer Case Study

DEINHANDY, founded in 2014, is a German online smartphone retailer offering tariffs from multiple providers. To raise brand awareness across Germany and boost online sales, the company set out to see whether adding Instagram and Facebook Stories to its ad mix would reach key audiences more effectively than feed placements.

DEINHANDY added Stories with creatives optimized for the format and measured performance against its previous placements. The change drove a 4.7‑point increase in brand awareness (about 72,000 more people) and reduced the cost per incremental person reached by 70%.

DeinHandy

Carolina Zoldak

Marketing Manager