Case Study: Luxury Escapes achieves a 4.9-point increase in ad recall and 7.2x lower cost per point with Instagram Reels

Luxury Escapes - Customer Case Study

Luxury Escapes, a Melbourne‑based travel retailer with over 20 million members, offers curated luxury holiday deals and VIP experiences. As international travel resumed in 2021, the team saw a window to capture rising demand in India but needed to reach more people, drive discovery and subscriptions, and maximise return on ad spend.

They tested aspirational, immersive Instagram Reels ads alongside existing feed ads—short‑form vertical videos showcasing dream destinations and unique experiences. The campaign boosted awareness and subscriptions while improving efficiency, delivering a 4.9‑point increase in ad recall and a 7.2× lower cost per point of lift versus as‑usual ads.

Luxury Escapes

Arun Ashok

Regional Head India & Middle East