Case Study: SoFi boosts brand awareness and loan applications with Instagram

Sofi - Customer Case Study

SoFi, a modern finance company, faced the challenge of building brand awareness and driving loan applications without any physical branch locations. To connect with potential customers, they turned to Instagram and Facebook for their advertising campaigns.

Using a three-phase campaign strategy on Instagram, SoFi promoted interest rates, shared customer testimonials, and highlighted member lifestyles. This solution from Instagram successfully delivered a 15-point lift in brand awareness, a 5-point lift in intent to get a loan, and a 39% increase in pre-approved loan applications.

SoFi

Meg Ciarallo

VP Marketing