Case Study: Erigo achieves 1.9x higher incremental basket size and personalized Ramadan shopping with Instagram

Erigo - Customer Case Study

Erigo, an Indonesian menswear brand founded in 2013, wanted to convert Ramadan shoppers into new, loyal customers by offering a more personal, higher‑quality online shopping experience. Having shifted toward commerce during the pandemic, the brand aimed to expand into new audience segments and rural areas while making shopping feel tailored and convenient.

Erigo ran Instagram ads optimized for clicks to Instagram Direct, where an automated conversation asked a few preference questions and provided tailored product and styling recommendations with shop links. The one‑to‑one, scalable approach boosted results—customers who clicked to Direct delivered a 1.9x higher incremental basket size, brand awareness rose by 3.5 points, and 8,700 people added items to cart.

Erigo

Muhammad Sadad

Founder