Case Study: Read Dog Books achieves 7x return on ad spend and doubles subscribers with Instagram

Read Dog Books - Customer Case Study

Read Dog Books, founded in 2015, is a monthly subscription service that sends personalized book selections and bookish goodies to readers. Facing the goal of increasing signups, the company focused on using Instagram to reach and inspire potential subscribers and grow its audience.

They ran a single creative campaign across Instagram and Facebook, using the Facebook pixel to optimize placements, retarget site visitors who hadn’t purchased, and build Lookalike and Custom Audiences (including Instagram engagers and video viewers). Ads ran in feed and Stories and drove strong results: a 3x increase in paying customers from Instagram, a 2x increase in email signups from Instagram, and a 7x return on ad spend.

Read Dog Books

Kate Cygan

Co-Founder