Case Study: MAKE UP FOR EVER achieves 5.7-point lift in ad recall and boosts brand awareness with Instagram

Make Up For Ever - Customer Case Study

MAKE UP FOR EVER, a high-performance cosmetics brand in the LVMH group, wanted to reach more online makeup shoppers and increase awareness and sales of its Ultra HD Foundation. The challenge was to translate the brand’s look and feel into mobile-friendly creative that would drive ad recall and lift consideration across Instagram and Facebook.

Working with Facebook Creative Shop and partner Social Native through the Mobile Works program, the brand turned existing assets into short, snackable mobile-first videos (under 15 seconds, persistent branding, sound-off friendly) and targeted women 25–45, lookalikes and page engagers across Instagram Feed, Stories and Facebook News Feed with campaign budget optimization. In a Facebook brand lift study (Aug 12–Sep 12, 2019) the campaign achieved a 5.7-point lift in ad recall, a 7.2-point lift in brand awareness and a 2.2-point lift in purchase intent.

Make Up For Ever

Meg Robinson

Vice President Communications