Case Study: Salesforce boosts Dreamforce awareness and registrations with Instagram

Salesforce - Customer Case Study

Salesforce, the world’s leading CRM provider, wanted to grow awareness and registrations for its annual Dreamforce conference by reaching more of its target audience on Instagram. The challenge was to engage young professionals and tech-minded users in a visually compelling way that would drive both event awareness and sign-ups.

Working with Facebook’s Creative Shop, Salesforce used Instagram’s targeting tools and data‑informed creative to launch carousel adverts featuring audience‑resonant imagery and Lookalike Audiences based on prior registrants and attendees. The campaign reached 5 million unique people and achieved a 1% click‑through rate, successfully driving increased awareness and event registrations.

Salesforce

Vivi Forny

Director, Events Demand Generation