Case Study: Chameleon Cold-Brew achieves 3.3X brand awareness lift with Instagram Stories polling sticker and call-to-action

Chameleon Cold-Brew - Customer Case Study

Chameleon Cold-Brew, a USDA organic coffee brand founded in 2010 in Austin, Texas, wanted to raise awareness of cold brew and test Instagram Stories’ native creative formats. The brand ran campaigns across Instagram Stories and Facebook to identify which ad features would drive better engagement and brand metrics.

They ran Stories video ads with an interactive polling sticker (Vanilla vs. Black) and a website call-to-action, testing variations against a standard Stories video ad. Versus the no-sticker ad, the polling sticker boosted ad recall 2.4x and brand favorability 2.7x, while the sticker plus CTA drove 2.9x ad recall and 3.3x higher brand awareness.

Chameleon Cold-Brew

Jessie Vogel

Associate Brand Manager