Case Study: Pura Vida Bracelets achieves increased online sales and 18% higher ROAS with Instagram

Pura Vida Bracelets - Customer Case Study

Pura Vida Bracelets, founded in 2010, sells handcrafted bracelets and accessories that support artisan employment. Looking to turn its strong Instagram presence into measurable growth, the brand and agency Sum Digital set out to drive online sales and acquire new customers while keeping advertising costs low.

They ran a 2–3 week campaign of Instagram and Facebook carousel ads featuring product images, “Shop Now” CTAs and a first‑time purchase discount, using targeting for existing customers and lookalike audiences. The campaign significantly increased online sales, delivering an 18% rise in return on ad spend and a 25% reduction in cost per action.

Pura Vida Bracelets

Deirdre Kelly

Digital Marketing Account Manager Sum Digital