Case Study: Prose achieves efficient member acquisition and expanded reach with Instagram Reels

Prose - Customer Case Study

Prose, a direct-to-consumer haircare brand, prioritized creative diversification to grow its membership and reach on Meta platforms. With the launch of Instagram Reels, the company faced the challenge of finding new, platform-native ways to engage audiences rather than repurposing existing ads.

Prose responded by designing unique Reels-specific creative and concepting executions tailored to the format, making Reels a core part of its Meta marketing strategy. This approach proved an efficient way to acquire new members and expand reach, and the team plans to continue developing dedicated Reels content.

Prose

Patrick Benson

Vp Of Growth