Case Study: Sozap achieves 82% increase in return on ad spend with Instagram Stories

Sozap - Customer Case Study

Sozap, a Stockholm‑based indie game studio best known for its flagship title Armed Heist, faced the challenge of reaching and engaging a younger audience on Instagram to drive app installs and valuable users. With offices in Serbia and a focus on unique gaming experiences, the team needed a fresh creative approach tailored to the platform’s mobile-first, immersive format.

Working with performance agency yellowHEAD, Sozap developed bespoke Instagram Stories video creatives that used the placement’s unique features to capture attention and scale installs. The campaign lifted return on ad spend by 82%, cut cost per app install by 45% and cost per first purchase acquisition by 53%, with Instagram Stories accounting for 68% of total conversions.

Sozap

Rade Prokopovich

Founder & CEO