Case Study: Birdwell Beach Britches doubles ROI and boosts add-to-basket actions with Instagram

Birdwell Beach Britches - Customer Case Study

Birdwell Beach Britches, a surfwear maker founded in 1961, wanted to reach more beachgoers on Instagram while driving conversions and a stronger return on ad spend. The brand’s challenge was to retarget website visitors more effectively and scale its advertising beyond Facebook.

Birdwell partnered with Facebook Marketing Partner adMixt and used Flightplan to run dynamic product ads in a carousel format that showed items people had viewed or added to cart. The campaign boosted reach to the target audience by 18%, doubled return on ad spend compared with link ads, drove a 95% add‑to‑basket rate and delivered a 10% lift in attributable revenue—prompting the brand to make dynamic product ads an always‑on tactic.

Birdwell Beach Britches

Geoff Clawson

CEO, Birdwell Beach Britches