Case Study: Yoga International achieves 3,510 new trial members and a 21% drop in cost per registration with Instagram

Yoga International - Customer Case Study

Yoga International is an online yoga and mindfulness platform with a library of more than 3,000 classes for all levels across desktop, tablet, and TV. Their goal was to grow global sign-ups and trial members by turning social audiences into paying customers.

They ran Instagram Stories with short videos and interactive polling stickers to create an authentic, engaging experience and drive a 30‑day free‑trial CTA. The campaign delivered 3,510 new trial members, a 21% decrease in cost per registration, and 18% of campaign sign-ups from paid social, helping scale customer acquisition and business growth.

Yoga International

Todd Wolfenberg

Chief Executive Officer