161 Case Studies
Case Study: CIPICIPI achieves 73% more content views with Instagram Direct
A Instagram Case Study
CipiCipi - Customer Case Study
CIPICIPI, a Japanese cosmetics brand, wanted to boost interest in its products and test whether an automated messenger experience could drive more website traffic and engagement.
They ran ads that opened Instagram Direct into an automated in-app quiz—prompting users, delivering personalized results and a shop link—and targeted a broad audience of women in Japan. Supplementing their usual campaign with these click-to-Instagram-Direct ads produced 73% more content views and 73% more website visits, increased brand awareness and inspired user-generated content.
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Cipicipi
Fukurena
Brand Producer