Case Study: Inspiralized boosts sales and click-through rate with Instagram Boomerang ads

Inspiralized - Customer Case Study

Inspiralized, a healthy-eating brand that sells a kitchen tool to slice vegetables, wanted to reach a wider audience and boost engagement for its Mother's Day campaign with the goal of increasing website clicks and sales. To achieve this, they partnered with the vendor Instagram.

Using Instagram's Boomerang app with help from Facebook Creative Shop, Inspiralized created short, mesmerizing video adverts. These were shown to a highly targeted audience based on demographics and interests. The solution significantly increased their reach and engagement. As a result, Instagram helped Inspiralized achieve a 14x larger audience reached, an 11x lower cost per click, and a 3.4x lift in video click-through rate compared to their static photo adverts.

Inspiralized

Ali Maffuci Cerda

Founder