Case Study: WIPPY achieves up to 75% increase in in-app purchases and higher retention with Instagram

WIPPY - Customer Case Study

WIPPY, a South Korean networking and dating app from NRISE, set out to broaden its appeal beyond romance by positioning itself as a social platform for making friends and joining communities. The challenge was to increase app installs and in‑app purchases by changing user perception of the app.

NRise partnered with Leferi and a group of trusted content creators to produce 15‑second, mobile‑first branded videos and run app ads on Instagram and Facebook using app event optimisation. The campaign drove strong engagement and conversions: in‑app purchases rose 75% on iOS and 3.4% on Android, with seven‑day retention of new users at 25% (iOS) and 27% (Android).

WIPPY

Sangwon Jung

Head of Marketing