Case Study: Jawwy (Saudi telecom app) boosts store traffic 67% and cuts cost per purchase 3.7% with Instagram Reels ads

Jawwy - Customer Case Study

Jawwy, an app from Saudi Telecom Company that lets customers personalise and manage mobile plans in real time, faced year‑end pressure to boost brand awareness and online sales across Saudi Arabia. The challenge was to reach all demographics effectively and drive app installs and purchases.

Jawwy tested Instagram Reels ads alongside its always‑on Stories campaign, using creative that highlighted limited‑time offers and encouraged app installs. The combined Reels + Stories approach drove a 67% increase in store traffic, reduced cost per purchase (about a 3.7% drop) and improved ad recall versus Stories alone.

Jawwy

Andrew Williams

Vice President Online Sales and Communications