Case Study: Pringles achieves 11M UK reach and measurable sales lift with Instagram

Pringles - Customer Case Study

Pringles UK, the Kellogg’s-owned snack brand, ran a Christmas campaign to boost seasonal sales and better understand which digital ad formats delivered the best return on investment. The challenge was to drive both broad awareness and measurable sales uplift during the key festive period.

Pringles deployed short, mobile-first vertical video ads optimized for Facebook and Instagram—bold, festive creative that worked with or without sound. The campaign reached more than 11 million people in the UK and delivered a 4.2% lift in brand awareness, a 4.4% increase in buyers, and 48% of the sales lift was attributable to video when video was the campaign objective.

Pringles

Sabine Springer

Senior Media Manager