Case Study: Dear, Klairs achieves 1.8x higher return on ad spend with Instagram

Dear, Klairs - Customer Case Study

Dear, Klairs is a Korean cruelty-free, vegan skincare brand known for simple, sensitive-skin formulations. To stand out in a crowded beauty market and boost revenue, the brand needed new ways to engage its millennial audience and drive purchases through Instagram.

Dear, Klairs ran a 10-day split test in South Korea comparing mobile-first video ads alone versus a mix of mobile video, branded content ads (partnering with a beauty influencer and using “Paid partnership” posts) and Instagram Shopping posts that tagged products and linked to the site. The combined approach increased return on ad spend 1.8x, cut cost per purchase by 45%, raised add-to-cart rate by 42% and expanded reach by 41%.

Dear, Klairs

Juhee Choi

Domestic Market Growth Lab Leader