Case Study: Clif Bar achieves 28-point lift in ad recall with Instagram

Clif Bar - Customer Case Study

Clif Bar & Company, a family- and employee-owned B Corp known for organic, plant-based energy bars and sustainable practices, wanted to get more people to try its newer CLIF Nut Butter Filled and Fruit Smoothie Filled products and drive purchase consideration.

Partnering with agency AKQA, Clif Bar ran short, mobile-first vertical videos with tongue-in-cheek creative and the bold line “CAN’T FIGHT THE FILLING” across Instagram Feed and Stories to reach snack discoverers. The campaign delivered strong lifts: a 28-point increase in ad recall, a 12-point lift in brand/product awareness, and a 6.8-point rise in purchase intent.

Clif Bar

Blaire Woloz

Brand Manager