Case Study: Absolut Vodka achieves 5-point brand awareness and 33-point ad recall lifts with Instagram

Absolut Vodka - Customer Case Study

Absolut Vodka, the Swedish prestige spirit and global brand known for its iconic bottle and artistic marketing, launched a limited‑edition illuminated "Spark" bottle and aimed to create a buzz in the high‑end spirits category. The challenge was to drive awareness and interest—encouraging people to “Spark up your night” and connect the product with occasions that would engage, recruit and retain millennial drinkers both online and at retail.

Absolut deployed captivating video creative across Facebook and Instagram, using Instagram’s dynamic ad formats and strategic timing to build a path to the consumer and entice digital and in‑store engagement. The campaign delivered measurable lift: +4 points in favourability on Facebook, +5 points in brand awareness on Instagram, and +33 points in ad recall via Instagram Marquee.

Absolut Vodka

Nick Guastaferro

Brand Director