Case Study: Renault Italy achieves a sell‑out of 100 limited‑edition Captur Tokyo cars in 30 days with Instagram Stories

Renault - Customer Case Study

Renault Italy needed a fresh way to launch its limited‑edition Captur Tokyo in a crowded, traditionally focused market. Targeting a young, digitally savvy audience less receptive to standard automotive ads, the brand aimed to generate excitement and drive rapid sales.

Working with Publicis and Facebook Creative Shop, Renault ran immersive, manga‑inspired Instagram Stories that linked to a landing page and a "mysterious" Messenger persona for direct engagement. The campaign delivered a 12‑point lift in campaign awareness, a 9‑point lift in ad recall, sold 3 cars within 24 hours and all 100 units within 30 days.

Renault