Case Study: Camping With Dogs achieves 10x return on ad spend and high-profile media coverage with Instagram

Camping With Dogs - Customer Case Study

Camping With Dogs is an online community and e‑commerce brand that champions outdoor activities for dogs and sells gear, apparel and accessories while developing a dog‑friendly parks-and-trails app. The company’s goal was to build brand awareness by earning coverage in influential publications and to boost online merchandise sales by targeting dog owners on Instagram and Facebook.

Over five months it ran a three‑phase campaign: boosting a blog post targeted to editors (which led to a Yahoo Travel feature), engaging followers with fun organic content, then launching “Shop Now” Instagram and Facebook ads using interest targeting and Custom Audience retargeting. The campaign drove 95% of online sales from Instagram, delivered a 10× return on ad spend, generated USD 8,000 in sales in under two days, and won broad media attention.

Camping With Dogs

Ryan Carter

Founder/CEO