Case Study: Weekday achieves a 2.3-point lift in consideration and a 3.9-point lift in brand awareness with Instagram Reels and Stories ads

Weekday - Customer Case Study

Weekday is a Swedish fashion brand founded in 2002 that ships to 97 markets and operates stores in 16 countries. Wanting to grow consideration in export markets where it wasn’t yet a top-three choice—especially Germany, the Netherlands and the UK—Weekday set out to raise brand awareness and consideration for its denim range.

Working with agency s360 and Meta Creative Shop, Weekday briefed creators to produce Reels and Instagram Stories assets, then edited those assets for platform best practices and ran a full-funnel campaign (brand awareness, consideration and conversion) with reach-and-frequency planning. The campaign delivered a 2.3-point lift in consideration, a 3.9-point lift in brand awareness and a 74% lower cost per person considering Weekday as a top-three clothing brand in the target export markets.

Weekday

Petra Wartmark

Paid Social Specialist