Case Study: Sky Sport Deutschland achieves significant brand lift and increased awareness for its Premier League launch with Instagram Stories

Sky Sport Deutschland - Customer Case Study

Sky Sport Deutschland, a leading sports and entertainment broadcaster, needed to drive awareness for its Premier League launch and amplify recognition by “spreading the word” with familiar faces. The challenge was to boost brand lift and positive awareness efficiently across its target audience.

By adding Instagram Stories to its campaign mix, Sky Sport Deutschland achieved significantly better brand lift — reporting 4.4‑point and 5.6‑point improvements — and delivered against scale (70,000 reached) and a 75% performance indicator. The study confirmed Stories helped raise positive awareness and will serve as a benchmark for future campaigns.

Sky Sport Deutschland

Jonas Hellebronth

Head of Social Media