Case Study: Perrier achieves increased household penetration and in-store sales with Instagram

Perrier - Customer Case Study

Perrier, the iconic sparkling natural mineral water brand founded in 1863, wanted to raise brand awareness and drive more in‑store sales of its flagship bottled water. As the second phase of a mobile-first push, the brand set out to increase household penetration and purchase intent among adults 25–40.

Perrier ran a two‑phase, mobile‑optimised video campaign across Facebook and Instagram with agencies Mirrorball and MetaVision Media, targeting broad lifestyle audiences and buyers of bottled/carbonated drinks. Playful, short videos and targeted placements delivered strong outcomes: a 17‑point lift in ad recall (phase 1), a 4‑point increase in purchase intent (phase 2), a significant rise in household penetration and a large offline revenue bump well above the CPG average.

Perrier

Ashley Albrittain-Ross

Brand Manager