Case Study: Appsee achieves higher click-through rates and lower lead costs with Instagram Stories

AppSee - Customer Case Study

AppSee, a real-time in-app analytics provider for mobile product managers and companies, wanted a new way to reach the B2B audience it had found through Instagram feed ads and turn that interest into new customers. The challenge was to keep its brand top-of-mind while re-engaging website visitors and generating qualified leads using Instagram Stories.

Instagram helped AppSee retarget this audience with video ads in Stories featuring product demos, a free-trial offer, and a “Learn More” Swipe Up call to action. The campaign drove stronger brand traffic and awareness, with a 3.4X higher click-through rate, 2X lower cost per click, and 25% lower cost per qualified lead.

AppSee

Ornit Rotenberg Haim

Performance Marketing Manager