Case Study: Beltology achieves 2x return on ad spend and 50% lower cost per action with Instagram

Beltology - Customer Case Study

Beltology is a modern belt brand founded in Sweden and based in New York that makes stretch‑woven belts for a better fit. Faced with the challenge of growing online sales, the company aimed to use Instagram to reach people similar to its existing customers and drive more website visits and purchases.

Beltology worked with agency Croud to run Instagram video ads showcasing the belts’ style and comfort, targeting men 20–65 and using Custom and Lookalike Audiences built from its customer list plus the Facebook pixel to track conversions. Over a month the campaign reached about 1.6 million people and delivered a 2× return on ad spend and a 50% reduction in cost per action versus other channels.

Beltology

Andrew Heffernan

Co-Founder/CEO