Case Study: L'Absence achieves a 4.3-point increase in purchase intent with Instagram

L'Absence - Customer Case Study

L'Absence is a niche Korean fragrance brand inspired by French perfume tradition, offering long‑lasting, affordable scents. To boost customer feedback scores, ad affinity, conversions and sales, the brand ran a mobile‑first awareness campaign on Instagram and Facebook to improve campaign effectiveness and efficiency.

They gathered buyer feedback to build perfume personas and produced mobile‑first vertical videos and static creatives optimized for Instagram Stories, Instant Experience and Facebook feeds, with broad targeting in South Korea and iterative creative testing. The campaign drove a 4.3‑point lift in purchase intent, a 14‑point increase in ad recall and a 3.6‑point gain in brand favorability while directing interested users to the product page.

L'Absence

Amelie Hyosun Lim

Marketing Team Lead