Case Study: Nestlé achieves 25% increase in incremental conversions with Instagram Collaborative Ads

Nestlé - Customer Case Study

Nestlé Philippines promoted its flagship coffee, NESCAFÉ Gold, seeking to boost consideration and conversions by partnering with popular Filipino content creators. The challenge was to turn creator-driven awareness into measurable online purchases.

Working with agency Openmind and creator partners, Nestlé used Instagram Collaborative Ads to pair authentic lifestyle content with retailer product catalogs, making it easy for viewers to discover and buy. The campaign delivered a 25% increase in incremental conversions and a 40% rise in incremental add‑to‑cart actions.

Nestlé

Dennis Austriaco

Business Executive Officer