Case Study: InflowStyle achieves 5x sales growth and 6x return on ad spend with Instagram

Inflowstyle - Customer Case Study

InflowStyle is a modern activewear brand offering versatile yoga-to-street pieces. The company wanted to attract more website visitors, build brand awareness and a loyal customer base, and boost online sales.

Working with a Facebook Marketing Expert, InflowStyle ran ongoing link-ad campaigns that drove users to product and collection pages, used Custom and Lookalike Audiences (best performance: US women 25–34), deployed lifestyle creative with a “Shop Now” call-to-action, and implemented a Facebook pixel to optimize for conversions. Since the campaign began in February 2016 the brand achieved a 6x return on ad spend, a 5x increase in sales and an 80% decrease in cost per conversion.

Inflowstyle

Jenae Owen

Founder