Case Study: Treatwell UK achieves 19% more bookings and 7% lower cost per conversion with Instagram collection ads

Treatwell - Customer Case Study

Treatwell UK is an online beauty, styling and wellness booking platform (serving 11 countries and averaging 15,000 bookings per day in Europe) that connects customers with over 20,000 salons. The company wanted a new way to drive more salon bookings across the UK that would complement its broader media strategy.

Treatwell ran Instagram collection ads featuring a video of available treatments that opened a full‑screen Instant Experience showing photos of nearby salons and enabling direct booking from the ad. The campaign drove 19% more purchases than its goal and achieved a 7% lower cost per conversion compared with previous ad efforts.

Treatwell

Oriol Esteban Timoneda

Marketing Specialist & Technologist