Case Study: Rinse achieves 50% lower cost per action with Instagram

Rinse - Customer Case Study

Rinse is a pick-up and delivery service for dry cleaning and laundry, founded in 2013 and serving customers in Los Angeles and San Francisco via website, app, or text. The company wanted to grow its customer base—particularly younger, mobile-focused users—and drive new account sign-ups at a cost per action below its target.

Working with agency MuteSix, Rinse ran a week-long, prospecting campaign using A/B-tested creative (lifestyle photos paired with app screenshots), city- and age-segmented audiences (LA vs. SF, ages 20–55), English-only targeting, and exclusion of prior site visitors; it set manual bids based on prior data and tracked conversions with Facebook tools, including Instagram placements. The campaign cut cost per action by about 50% (to less than half that of offline campaigns), lowered cost per click by 20%, and lifted social engagement by 15%.

Rinse

Elan Sher

Director Of Facebook Advertising