Case Study: ONE BOY achieves 30% lower cost per purchase with Instagram Shops and ads with product tags

ONE BOY - Customer Case Study

ONE BOY is a Taiwanese fashion brand founded in 2008 that focuses on comfortable, functional clothing and seamless shopping experiences. To boost online sales, the brand set out to implement a more engaging, mobile-first consumer journey through innovative marketing.

ONE BOY implemented Instagram Shops and ran carousel ads with product tags (vs. without) in a split test targeting adults in Taiwan, making it easier for customers to discover and buy products in-app. Ads with product tags drove a 30% lower cost per purchase, 1.4× higher return on ad spend, and 20% more link clicks than ads without product tags.

ONE BOY

Willy Yen

Founder