Case Study: Savage X Fenty achieves increased sales and awareness with Instagram

Savage X Fenty - Customer Case Study

Savage X Fenty partnered with Meta (Instagram) to grow sales and brand awareness across EMEA while reaching new audiences without sacrificing media efficiency. The challenge was to drive incremental reach and lift brand metrics by combining upper‑funnel and direct‑response tactics in a single media strategy.

By adding reach‑objective campaigns and running Meta brand lift and conversion lift studies, the team blended upper‑funnel and direct‑response advertising to find new customers efficiently. The approach produced a 5.3‑point increase in unaided ad recall, a 6.9‑point uplift in purchase intent, plus roughly 50% more incremental reach and a 28% rise in conversions.

Savage X Fenty

Sara García Expósito

Senior Paid Media Manager